During the last years the digital economy has dominated the tourism sector. The new (and not so new) players in the sector have occupied the position previously occupied by thousands of intermediaries (travel agents, etc.), putting the power and responsibility in decision-making at the disposal of the end customer. As a result, the situation has changed completely: values such as trust now fall on large on-line companies, bloggers and travel communities.
We offer our experience in the form of consulting for companies in the tourism sector in the following areas:
Marketing consulting focused on brand identity and communication tone. What type of traveler is your client? Which channels influence his/her decision making?
Exponential growth strategies to generate communities around products and services, favouring an exchange of value between the company, suppliers and the community.
Data analysis and evaluation of user experience.
Contact us for more information.